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Ready For Action
The NFL’s Super Bowl brings people together for one day each year to celebrate that most American of sports: professional football. And when it is over, viewers will snap up jerseys, T-shirts, and...
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What’s In Store?
With consumers increasingly shopping online, brick-and-mortar retailers have had to step up their game to remind shoppers that the in-store experience is worthwhile, too. Top-notch customer service,...
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COURTING THE MEXICAN APPAREL CONSUMER
Economic and demographic factors have converged to propel Mexico’s financial growth and attract new commercial pursuits within the country. According to The Economist, Mexico may be one of the ten...
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Smart Shopping
Based on early Back-to-School (BTS) traffic, consumer spending is expected to enjoy a healthy increase this season, with apparel being a main component. And a good BTS bodes well as retailers head into...
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Intimately Speaking
The intimates and underwear market has been boosting its fashion quotient in a move to drive up sales post-recession. That has led to more color for men, and silhouette choices that go beyond the...
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Making the Grade
These days, when the kids head back to school, they require so much that parents feel it’s a struggle to get them what they need, never mind what they want. Retail giants Amazon and Walmart have the...
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Start Up Storytelling
One historical advantage entrenched companies have had over start-ups is brand marketing — the ability to tell a story about who they are and what they stand for. These days, consumer attention is...
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Upwardly Mobile
During the Great Recession, consumers pulled back on frivolous spending and focused primarily on needs, and less on wants. However, since that time, the job market has greatly improved, credit card...
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Always On, Always Open
When it comes to getting what they want, consumers don’t really care what it takes for retailers to deliver it. So in modern retailing, where hyper responsiveness is becoming the norm and stores find...
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A Love/Hate Relationship
The act of buying clothes can be considered either fun or a necessity, depending on the purpose. But the act can automatically be made more palatable to the American customer if the desired item is on...
View ArticleTaking on the Outdoors
For outdoor enthusiasts, exercising or partaking of activities in a natural environment goes without saying. Hiking, biking, kayaking, and so many more pursuits encompass the enjoyment of exercising...
View ArticleTaking on the Outdoors
For outdoor enthusiasts, exercising or partaking of activities in a natural environment goes without saying. Hiking, biking, kayaking, and so many more pursuits encompass the enjoyment of exercising...
View ArticleHelping Denim Go From Blue to Green
Earth Day is this Saturday and the campaign's focus is environmental and climate literacy. Organizers posit that education on these fronts will not only advance eco-related laws, but it will accelerate...
View ArticleFashion’s Creativity Includes Technology
Brands and retailers are using technology in an engaging and uniquely personalized way to reach consumers. The post Fashion’s Creativity Includes Technology appeared first on Cotton Lifestyle Monitor.
View ArticleConsumers Value Everyday Performance Features
If shoppers are going to make an investment, they want clothes that will not just last, but will work for them. The post Consumers Value Everyday Performance Features appeared first on Cotton Lifestyle...
View ArticleBeyond Millennials
There's a funny video circulating that shows a baby with a magazine. But instead of trying to turn the paper page, the baby starts swiping to get the image to change. To an adult, this might seem so...
View ArticleWill Millennials Force Apparel Industry into Transparency?
There's an amazing Twitter account called 70s Dinner Party, where users will come across such curious culinary finds as "Glazed Ham Loaf in Ring," a slippery-looking meat ring garnished with a blob of...
View ArticleStart Up Storytelling
One historical advantage entrenched companies have had over start-ups is brand marketing — the ability to... The post Start Up Storytelling appeared first on Cotton Lifestyle Monitor.
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